Who we are
A marketing department for consumer brands, fractional.
We run every channel a consumer brand sells through and make the ads ourselves, with AI. One seat at your table instead of an agency per channel.
How we run.Plain rules, kept in writing.
No agency speak. We say what we will not do as readily as what we will, and we put it in the contract.
- One seat, every channelYour paid social, search, marketplaces, retail media, email and site sit with one team and one budget. Money moves to the channel that returns it, because nobody is defending their own line.
- AI makes, people decideOur own AI pipeline makes video, animation, statics and pages in days, not weeks. People write the angles, direct the work and decide what runs. Nothing ships unreviewed.
- Purchases are the judgeWe do not grade our own ads on taste. Whatever earns purchases at the target gets more budget and new versions; whatever does not gets cut.
- A small number of accountsWe take on a small number of accounts a year. Every one of them gets the whole playbook and the same cadence, and the cadence is in the contract.
- Your accounts, your cardYou keep the ad accounts and the media dollars stay on your card at every platform. We take a seat. We never hold the money and we never mark it up.
- Our own reportingWe built our own reporting spine instead of renting a dashboard. Nothing in your report is a rented suite with our logo on it, and it costs you nothing extra.
- We tell you when it did not workEvery change in the check-in pairs with what it did. The ones that did not work are written up the same way as the ones that did.
Let’s build together
Thirty minutes. Three things we would fix first, whether or not you hire us.
Before the call we read your live ads, your site and your listings. You leave with a list either way.