We move units.
We hold the shelf.
Digital retail media for CPG brands that have earned the shelf and now have to hold it. Run by the owner, measured the way your buyer measures.
The problem
The average brand now advertises across six retail media networks, and by year end it will be eleven. Nobody on a marketing team of twelve has time to run them all well. That’s the job we do.
The argument
Your buyer has never asked about ROAS.
Agencies report return on ad spend because it’s easy to report and impossible to argue with. Category buyers don’t use it. They run reviews on units per store per week, digital penetration and repeat rate. Those are the numbers that decide whether you keep your distribution.
So that’s what we report, tested against a real holdout so you know what we actually contributed. If we can’t show incrementality, we’ll tell you.
The Le Grocerie position
The Le Grocerie counter
Velocity Media
Advertising planned, bought and optimised across every retailer network you sell into. One team, one plan, one report.
Digital Shelf
Titles, imagery, search terms, review velocity, stockouts. The least glamorous work in retail media and the highest returning.
Flat fees
A flat monthly fee, published. No percentage of spend, no media markup, no annual contract.
One client per category
In the contract. Never two brands competing for the same shelf, and no equity in any client business.
The free audit
Thirty minutes. We look at your digital shelf before the call and name the three things we'd fix first.
Where we run
Plus GoPuff and Criteo. Partner certifications in progress.
Who this is for
A good fit
$10M to $75M in revenue. In 2,000 or more doors. Already selling on at least two retailer sites. No dedicated retail media person, or one person doing it alongside four other jobs.
Not a fit
Brands that sell only on Amazon. That’s a different specialism and we’d send you elsewhere. Brands still chasing distribution, where media won’t fix the problem. And anyone competing with a brand we already work with.
The terms
Worth repeating until it’s normal
$6,000 a month, published
One client per category
You own the ad accounts
Thirty days’ notice, either side
Measured like your buyer measures
No percentage of spend, no markup
What it costs
From $6,000 a month
Brands under $10M
Aisle
$6,000per month- One or two retailer networks
- Velocity media, planned and bought
- Digital shelf, maintained weekly
- You own the ad accounts
- Thirty days’ notice, either side
Brands $10M to $40M
Endcap
$12,500per month- Three to five retailer networks
- Velocity media, planned and bought
- Digital shelf, maintained weekly
- You own the ad accounts
- Thirty days’ notice, either side
Brands $40M+
Full Basket
$22,000per month- Six or more retailer networks
- Velocity media, planned and bought
- Digital shelf, maintained weekly
- You own the ad accounts
- Thirty days’ notice, either side
Projects run $12K to $30K, fixed. Every rate is published, with no percentage of spend, no media markup and no annual contract. The full pricing page answers the four questions that matter.
Tell us which retailers you’re in
Thirty minutes. We’ll look at your current digital shelf before the call and tell you the three things we’d fix first, whether or not you hire us.